What’s Next for ERGs in 2025? These 7 Trends Will Reshape the Landscape

As always, I’m here to provide insights, offer real talk, and shed light on what’s happening in the world of ERGs.

Let’s start with the big picture: 2025 will be a transitional year for ERGs. The space is in a pivotal phase, trying to figure out what it wants to be. While some organizations will double down on problematic models that prioritize optics over genuine growth, others will focus on real time investments in their ERG programs to foster actual engagement. By the end of the year, I think we’ll have a clearer picture of which path the ERG industry is leaning toward.

There’s plenty to discuss, so let’s dive into the trends and challenges that will shape the ERG landscape in 2025.

1. Better Swag: Moving Beyond Generic Merchandise

ERGs are starting to recognize the power of intentional, culturally relevant swag. The era of slapping a logo on a t-shirt and calling it a day is fading. Members want items that resonate with their community and make them feel seen and valued.

Here’s the catch: many companies still force ERG leaders to order swag through generic corporate stores, which limits creativity. If you want your program to stand out, advocate for the flexibility to source from outside vendors. Better swag isn’t about spending more—it’s about being thoughtful.

2. In-Person Experiences are on the Rise

The value of in-person connection is back in focus. As companies continue their return-to-office transitions, more ERGs will host events with in-person components, whether it’s small meetups, hybrid gatherings, or fully in-person summits.

• For members: Remote work has its perks, but people crave moments of real connection. In-person ERG events—like team-building activities or shared meals—create a sense of belonging that virtual spaces can’t fully replicate.

• For leaders: ERG summits are not just for strategizing—they’re becoming a way to appreciate and celebrate leaders. Virtual summits are still prevalent, but many leaders are advocating for in-person opportunities in 2025 and beyond.

(Speaking of in-person: Don’t miss The ERG Movement Recipe Tour this year. More info in next week’s newsletter.)

3. Collaboration and True Intersectionality

Collaboration will be a major focus in 2025. Whether it’s ERGs working together within a company or partnering with external organizations, intersectionality is becoming a priority.

However, let’s be clear: intersectional programming needs to go deeper. Simply adding “of color” to an existing event theme doesn’t make it a strong intersectional event. Authentic intersectionality highlights the unique challenges and strengths of overlapping identities. It takes effort, but the impact is worth it.

4. Fewer Events, Smarter Engagement

Here’s a shift to watch: ERG programs will start hosting fewer events.

ERGs are realizing that event fatigue is real, and hosting countless live events doesn’t automatically equal engagement. The key is engagement beyond events. Discussions on Slack/Teams/etc, async challenges, or curated content can keep members connected without requiring constant live programming. If your ERG doesn’t know how to engage outside of events, now’s the time to learn.

5. Religious ERGs are Re-entering the Conversation

With global conflicts and social media amplifying issues that affect faith communities, religious ERGs are becoming a hot topic. Whether it’s interfaith groups or specific faith-based ERGs, employees are seeking spaces where they feel seen and supported.

This trend highlights a critical question: What qualifies as an ERG at your company? Defining your program boundaries now can save you from potential challenges or discrimination claims later.

6. Reverse Discrimination Claims Will Increase

This one’s serious: reverse discrimination claims are on the rise.

If your ERG has private channels, excludes allies, or runs events that aren’t inclusive, you could be setting yourself up for legal risks. Inclusivity isn’t just about being fair—it’s about protecting your program and its members.

7. The Decline of ERG-Specific Software

Here’s a prediction that might surprise you: standalone ERG software is losing relevance.

ERG software often promises to solve problems but rarely addresses the core challenges programs face. In 2025, more companies will start phasing out these tools in favor of leveraging existing platforms (like Slack, Microsoft Teams, or Notion). This approach frees up budget for programming, stipends, and other initiatives that matter more to your members.

(Fun fact: I just made a post on this today)

Looking Ahead

2025 is shaping up to be a year of growth, challenges, and redefinition for ERGs.

The big question is: Will ERGs stay true to their purpose—building belonging and engagement—or will they lose their way chasing performative trends? TBD

-The ERG Homegirl

P.S. I just released a new YouTube video on Employee Resource Groups Must Let Go Of These 13 Things NOW, check it out.