I had a post all set and ready to go (early for once!), but fueled by passion (when am I not?), I think it’s time we have a different conversation.

This one is inspired by this post.
**Content warning, especially for those from the LGBTQ community.

I’m not bringing up this post for the reasons you might think. Yes, it mentions ERGs in a context that was unnecessary and misinformed, but that’s not today’s topic.

Here’s the TL;DR: John Deere, facing backlash from their anti-DEI customer base (a significant portion of their customers), decided to eliminate their DEI program, along with celebrations and parades related to the LGBTQ community. ERGs, however, remained with a focus on “professional development, networking, mentoring, and supporting talent recruitment efforts.”

Earlier this year, something similar happened at Tractor Supply, a company with a similar customer demographic. They also eliminated their DEI efforts and repositioned their ERGs to focus on “mentoring, networking, and supporting the business.” (I can only assume that supporting the business here means via internal support, otherwise what would be the need to include ERGs in this statement?)

Two major takeaways from this:

1. ERGs will likely outlast many DEI Programs: Even when DEI initiatives are scrapped, ERGs often remain, especially those that focus on supporting their members rather than consulting for the business. While I can’t say for sure, it seems that these companies are positioning their ERGs to provide internal support. This is why I’ve been advocating for moving away from BRGs and setting ERGs up for success by centering them on their members. Unfortunately, I’ve recently learned and even had a handful of people respond to the newsletter last week tell me last week that there are some DEI professionals who aren’t willing to make the separation between DEI work and ERG community building because “the ERG program makes them look good.” Please don’t be that person.

2. The reality of the Anti-DEI Crowd: At the end of the day, the anti-DEI crowd represents paying customers. Many companies are built on this primary demographic, and realistically, they won’t turn their backs on them. It wouldn’t be a sound business move. There are many out there, and more people are realizing it as companies become more comfortable shedding their DEI “masks.” So, what do you do if you realize you’re working for one of these companies?

This is a personal decision. I’m not judging you choosing job security, especially in this market. Many do make this choice every weekday when they go to work. And this is where ERGs shine. As an ERG leader, it’s your responsibility to ensure that these employees feel supported, even if - and especially when - they don’t agree with the company’s stance, the company’s leadership, or the company’s customer base. A strong ERG community is exactly what’s needed when a group feels out of place in the workplace - especially when decisions like John Deere’s is announced.

-The ERG Homegirl

That’s it for this week! 🙌🏿

Weeks of consistent newsletters: 8 🎊