Addressing Popular Pushback...

You Don’t Scale Mess.

Reason #9 The Legal Risks of Treating ERG Leads Like Business Consultants

Reason #8: Let's Talk ✨ Political Risk ✨

Reasons 6 & 7: When ERG Programming Gets Desperate and Unethical

Reasons 4 & 5: ERG Leads Aren't Qualified or Interested

Reason #3: Not Everything Needs to Justify Itself in Revenue

Reason #2: We’ve Confused Cost Centers with Revenue Streams

What's The Cost of Not Being A Cost Center?

Reason #1: We've Diluted The Main Point

Stop Forcing Rev Gen

Enough with the 4Cs (especially Commerce). Enough with BRGs. Let’s Talk.

Let’s Talk.

What is the 3Ps framework for ERGs?

What is the best leadership structure for running an ERG?