If You Had to Have Pillars...

Introducing the CGG Framework

Addressing Popular Pushback...

You Don’t Scale Mess.

Reason #9 The Legal Risks of Treating ERG Leads Like Business Consultants

Reason #8: Let's Talk ✨ Political Risk ✨

Reasons 6 & 7: When ERG Programming Gets Desperate and Unethical

Reasons 4 & 5: ERG Leads Aren't Qualified or Interested

Reason #3: Not Everything Needs to Justify Itself in Revenue

Reason #2: We’ve Confused Cost Centers with Revenue Streams

What's The Cost of Not Being A Cost Center?

Reason #1: We've Diluted The Main Point

Stop Forcing Rev Gen

Enough with the 4Cs (especially Commerce). Enough with BRGs. Let’s Talk.

Let’s Talk.

What is the 3Ps framework for ERGs?